Getting other reputable websites to link to yours. This is what builds authority in Google. I do it properly with genuine outreach and digital PR.

Links are still one of the biggest ranking factors. Google sees a link to your website as a vote of confidence. The more quality sites linking to you, the more authority you have, and the higher you rank. But the key word is quality.
Digital PR and journalist outreach. Resource page link building. Guest content on relevant industry sites. Broken link building. Local business partnerships and sponsorships. Supplier and partner links. I never buy links from dodgy link farms or PBNs. Ever.
Online · Stoke